What we look at
- Audience: who the game really suits, written in one or two sentences.
- Channels: the paid and organic channels available, and the policy requirements of each.
- Budget and pacing: how budget and time are split between a test phase and a scale phase.
- Creative: whether ads show how the game actually plays.
What you receive
- A growth plan: audiences, channels, budget ranges, and a timeline.
- Creative briefs: the one point each set of ads should make, and the claims it must not use.
- A measurement plan: which metrics to watch after launch, and how often to review them.
What this does not include
- Incentivized installs, artificial traffic, fake reviews, or any method that breaks platform policy.
- Promises about installs, rankings, or revenue.
Questions
- Do you run our ads for us?
- During planning we do not operate your ad accounts. If you want help with execution, the scope, access, and budget are agreed in writing before work starts, and the accounts always remain yours.
- Can our ads say players love the game?
- Only if you can support it. We recommend that ads show only what is really in the game.